POP: TARGET MEDIA NETWORK
Provided visual design and art direction for POP’s largest client, Target.com. Led and mentored new designers and copywriters, particularly during yearly holiday ramp-up periods from August to December, with creative teams based in Seattle and Costa Rica. From kick-off to production and delivery of final files, I ensured that projects met Target’s brand requirements and vendor design standards while being delivered on time and on budget. Notable vendors included: Disney, Gerber, Kellogg’s, Coca-Cola, WB & DC Comics, Mattel, and more.
